Blogs

Over the last decade, “mobile-first” reframed product strategy around constrained screens, touch interactions, and on-the-go contexts. Today, we’re witnessing another tectonic shift: artificial intelligence is moving from a feature to the  axis  of product experiences. A striking art installation by Lakshita Malviya made using AI. 1. Short history: why “mobile-first” gave way to “AI-first” The mobile-first era solved a concrete problem: huge platform constraints (screen size,

We love to feel seen. When an app remembers our preferences, recommends the right content, or greets us by name — it feels personal, thoughtful, and efficient. That’s the magic of personalisation in UX: it makes experiences smoother, faster, and more relevant. But somewhere along the way, this helpful feature started crossing a subtle line — from   understanding us   to   influencing us . . The Promise of Personalization At its best, personalization saves time and reduces cog

Everywhere we look, artificial intelligence is making waves. From automating complex data analysis to generating content, assisting in medical diagnoses, and even coding software, AI is taking over tasks once thought to be uniquely human. It's efficient, fast, and increasingly capable — and yes, it's transforming nearly every industry. But here's what I believe: AI can enhance, but it cannot replace, the human touch. In a world racing toward automation, empathy is becoming ou